The biggest star of Radio Row at Super Bowl LX was none other than Peter, Kirk Herbstreit’s lovable Golden Retriever. Peter arrived in a custom mini car with P&G’s Spruce® to promote the Pet Friendly, Weed Deadly brand. The fan-favorite pup stars alongside Herbstreit in an extended cut of the brand’s new Super Bowl ad, which imagines what would happen if dogs could choose their own weed killer.
6 February 2026
