- 8 July 2025
New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation
New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans
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New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans
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READ MOREHeineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers
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