- Selfridges has been trading for 107 years and within that time has launched numerous departments in direct response to how customer shopping habits change
- The Body Studio is the largest department that Selfridges has launched - it covers 37,000 sq ft and took two years of planning
- As well as a specialised tape-free fitting service, state of the art changing rooms and a full bodywear range, the department also offers a Daniel Galvin hair and beauty salon and a Hemsley and Hemsley healthy eating café
THE CHALLENGE
As the Selfridges flagship store marks a retail world first with the launch of their Body Studio department, it was the task of AP to film the event, then gain as much exposure as possible via our global distribution network.
HOW WE HELPED
AP Assignments produced both a consumer ready package (for distribution on social media) and a video news release featuring the department’s concept and what customers can expect when they visit.
In preparation for the event, AP’s in-house producer scripted and compiled shot lists that best demonstrated key elements that the client wished to convey.
On the day of filming, the AP producer and crew helped direct the shoot, focusing on animation, transistions and music.
The AP producer also worked closely with the Selfridges PR team throughout the editing process, ensuring that content sign offs were quick and easy.
Once completed, the footage was distributed to both digital and broadcast global media organisations.
