Iconic British carmaker Jaguar pulled together an all-star line up of talent to mark the launch the XE range in 2014. Continuing a 'Best of British' theme, the FEEL XE campaign included Stella McCartney, Idris Elba and Emeli Sandé at a number of high profile events in London, Paris and beyond.
THE CHALLENGE
Stella McCartney teamed up with Jaguar to create the one-off FEEL XE Experience fleet of cars. The special, limited edition range transported VIPs around the capital during Paris Fashion Week. For the project, McCartney had dressed the XE vehicles in her spring 2015 Superhero print.
Having produced an image of Stella McCartney, dressed from head to toe in the Superhero print, posing alongside the customised car, Jaguar needed a global photography distribution solution to maximise visibility to the world's media, capitalising on the attention surrounding Paris Fashion Week.
HOW WE HELPED
Working alongside Jaguar and their agency partners, AP Assignments' photography distribution solution enabled the photographs to be immediately distributed across a variety of newspapers, magazines, and digital publishers globally.
