Broadcast live to millions of viewers every year, The BRIT Awards is the biggest event in the British music calendar. Celebrating the very best in music and with a history of performances from renowned artists such as Madonna, Kanye West, Ed Sheeran and Sam Smith, the show has an ever-growing international audience.
Since 2007, AP Assignments has worked with The BRITs to produce and distribute video content packages for the world’s media live from the event.
THE CHALLENGE
To maximize coverage of the The BRITs by providing compelling video content throughout the evening, satisfying demands of entertainment and news desks both in the UK, where broadcasters would need footage to make the evening news, and across the world.
HOW WE HELPED
Our meticulous production planning allows us to work seamlessly with The BRITs team on the night. We interview and film the stars on the red carpet, throughout the performances and ceremony, back stage after the show and at the winners’ press conferences. Our on-site edit suite enables the team to produce three-minute video content packages every 30 minutes throughout the duration of the evening, combining red carpet, backstage location footage with live material.
In total, a series of 12 fully edited packages, all rigorously compliance checked for rights usage, will have been wired direct to AP’s London HQ for immediate distribution to the waiting media allowing unprecedented “as it happens” access to the show for a truly global audience.
