Emirates currently fly to over 140 destinations in more than 80 countries around the world with over 1,500 Emirates flights departing Dubai each week on their way to destinations on six continents.
In September 2014, Emirates continued their route expansion by launching the first scheduled A380 service between Frankfurt and Dubai.
THE CHALLENGE
To publicise the addition of Frankfurt to its growing list of A380 destinations, Emirates required high quality images of the launch event, including the arrival of the aircraft with full water cannon salute and a formal reception ceremony.
HOW WE HELPED
AP Assignments selected two photographers to cover the event.
One operated airside, capturing the arrival of the aircraft and onboard imagery of captain and crew, cabin décor and welcoming committee, whilst the second followed the formal launch ceremony, documenting formal presentations and incidental images of staff and guests.
The Emirates team made their initial selection from the wealth of images within 20 minutes of the event, enabling immediate distribution of the post-event press release to trade media.
Emirates retained all photos taken at the event for future corporate communications and promotional use.
