The UK is the third most important tourism market for Mexico and the largest in Europe, with an estimated 500,000 British travellers expected to visit in 2015 alone.
Forming part of the 'Live it to Believe It' campaign to promote Mexico as a dynamic, progressive and modern destination, Restaurants Festival is a unique chef exchange programme that highlights the gastronomic excellence in both the UK and Mexico.
THE CHALLENGE
In a selection of restaurants across the UK including London’s The Typing Room and Pied a Terre, diners are given an exclusive opportunity to sample some of the finest tastes and flavours from both the UK and Mexico, fused into a single gastronomic experience prepared by leading chefs. A Mexican and a British chef, preparing a menu that highlights their own unique culinary styles, jointly create each dinner.
Mexico Tourism Board’s PR agency required high quality photos of each of the events to support the campaign and drive maximum exposure.
HOW WE HELPED
Working closely with the PR team, AP Assignments’ photographers attended all of the events throughout the festival, capturing a variety of photos of the food, the chefs and the public.
The photos were used across a wide range of PR channels, from trade and consumer press and social media to wider corporate communications.
