Total is the world’s fourth-largest oil and gas company and second-largest solar energy operator, with operations in more than 130 countries and more than 100,000 employees worldwide.
THE CHALLENGE
In 2014 Total unveiled a new brand signature 'Committed to Better Energy' demonstrating the company’s commitment to building a responsible energy future.
To support this overarching strategic vision, Total has commissioned a series of 50 short films, all focusing on sustainable energy, to be used as sponsored content both on global news site CNBC.com and French news site BFMTV.com.
HOW WE HELPED
Working alongside Total’s French PR agency, AP Assignments provides an end to end content generation service. Our team is fully involved from generating and researching ideas for subject matter, through to the pre-production, production and post-production of films.
Filming has taken place in multiple locations across Europe, Asia and the Americas with each two and a half minute film highlighting an example of best practise or innovation in clean or sustainable energy.
In each location, we draw upon our extensive network to provide a local crew. This in turn allows a cost effective and time efficient solution for Total.
