For the launch the all-new Range Rover Sport, Land Rover chose American stunt driver Paul Dallenbach to put the car through its paces, and in the process, aim to set a new hill climb record on the 12.42 mile Pikes Peak International Hill Climb course in Colorado, venue of the spectacular annual competition known as ‘The Race To the Clouds’.
THE CHALLENGE
Land Rover needed a content partner to mange all aspects of this multimedia project, including high quality photography, video production, and global content distribution.
With the potential to set course records for both production-standard SUVs and standard vehicles of any kind, Land Rover needed to be absolutely sure that news of the record breaking attempt would not be leaked to the media ahead of time so confidentiality was critical.
HOW WE HELPED
Our UK team coordinated the multi-faceted Colorado shoot.
The photographs and video capturing Dallenbach successfully setting the new record were distributed worldwide and used by newspapers including The Daily Telegraph (UK) and La Stampa (Italy), as well as broadcasters including Al Jazeera International and Germany’s N-TV.
